Responsive Web Design
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the @media rule.
The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
The technique of adapting a site’s layout to a device’s display was first written about by Cameron Adams in 2004. Ethan Marcotte coined the term responsive web design (RWD) in a May 2010 article in A List Apart. He described the theory and practice of responsive web design in his brief 2011 book titled Responsive Web Design. Responsive design was listed as #2 in Top Web Design Trends for 2012 by .net magazine after progressive enhancement at #1.
Mashable called 2013 the Year of Responsive Web Design. Many other sources have recommended responsive design as a cost-effective alternative to mobile applications.
Forbes featured a piece, ‘Why You Need To Prioritize Responsive Design Now’ where the importance was made clear that having a mobile version of your website isn’t enough anymore. Jody Resnick, President of Trighton Interactive stated in his interview with Forbes, “Responsive websites simplify internet marketing and SEO. Instead of having to develop and manage content for multiple websites, businesses with responsive sites can take a unified approach to content management because they have only the one responsive site to manage.
Resnick predicts, “As the internet transforms further into a platform of services and user interfaces that tie those services together, leveraging this technology in the future will allow companies to integrate a plethora of back-end services, such as Facebook, Twitter, Salesforce.com, and Amazon Web Services, and then present the integrated data back out the front-end iad layer on a responsive design so the application looks great on all devices without custom coding needed for each device or screen size.”
Some believe that responsive design will be more prevalent than native apps simply because of the browser compatibility and the cost associated with programming the apps.
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