The Berkeley Chess School

Client:

The Berkeley Chess School

Services Provided:

  • Branding
  • Custom WordPress development
  • IA strategy
  • Online registration solutions
  • Responsive web design
  • UX / UI design

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The Berkley Chess School is a recognized nonprofit organization offering after school chess classes and regional chess tournaments for over 30 years. They have undertaken an ambitious outreach program with the mission of enriching the lives of children from all backgrounds. To develop a new website for them, we faced the challenge of restructuring all their content in order to create an enhanced navigational experience for their users. Furthermore, we needed to develop customized payment services to support the online registration of their after school programs at over 100 schools.

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Approach

We conduct initial one-on-one sessions to get a good grasp of what your unique needs, challenges, and overall goals are. We take a user-focused approach and observe your motivations and needs. During this stage we learn as much as possible about your business and identify short and long term goals. Our design team then analyzes what we have learned about your business, your audience, your goal and your budget to create a roadmap for your website project.

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Design

Our goal is to provide you and your clients with a quality digital experience. To successfully execute your web development project we have implemented a proven multi-stage workflow. Every stage of the website design process focuses on creating a clear and unique user experience for your target audience. The design team identifies areas of opportunity and structures a project proposal with our recommendations. We know time and money are important to every business-- we always strive to deliver on time and on budget.

The followings are our focus areas when preparing your project:
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Develop

We develop your website with your brand in mind and blend your style with all the components of the new site. We provide frequent checkpoints to ensure we stay on course with your visibility. Appzaar developers focus on quality, functionality and usability. The team uses its comprehensive experience to build a stable and scalable website regardless of the complexity of the project. Our web development process considers all the web design requirements of the project and implements them using the latest technologies and open content management systems (CMS).