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What & Why of Usability

Posted at 12 Jun 2014 , Web Design

Usability Evaluation Basics
Usability Evaluation focuses on how well users can learn and use a product to achieve their goals. It also refers to how satisfied users are with that process. To gather this information, practitioners use a variety of methods that gather feedback from users about an existing site or plans related to a new site.

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Approach

We conduct initial one-on-one sessions to get a good grasp of what your unique needs, challenges, and overall goals are. We take a user-focused approach and observe your motivations and needs. During this stage we learn as much as possible about your business and identify short and long term goals. Our design team then analyzes what we have learned about your business, your audience, your goal and your budget to create a roadmap for your website project.

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Design

Our goal is to provide you and your clients with a quality digital experience. To successfully execute your web development project we have implemented a proven multi-stage workflow. Every stage of the website design process focuses on creating a clear and unique user experience for your target audience. The design team identifies areas of opportunity and structures a project proposal with our recommendations. We know time and money are important to every business-- we always strive to deliver on time and on budget.

The followings are our focus areas when preparing your project:

Discovery & research
Intuitive user experience planning & design
Web-page conceptualization
Effective content strategy
Strong information architecture (IA)
Brand and identity design
Brand design collateral
Evaluation and fine tuning
Latest usability standards (UX)
Responsive design

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Develop

We develop your website with your brand in mind and blend your style with all the components of the new site. We provide frequent checkpoints to ensure we stay on course with your visibility. Appzaar developers focus on quality, functionality and usability. The team uses its comprehensive experience to build a stable and scalable website regardless of the complexity of the project. Our web development process considers all the web design requirements of the project and implements them using the latest technologies and open content management systems (CMS).